The world of pharmacy is changing at a rapid pace. On the one hand, parties are impatient to take over the distribution of the medication and digital platforms offer opportunities to shape information and advice in a different way. These are just a few examples of the challenges of today’s pharmaceutical market.
On the other hand, there are several experts who call for a different role for the pharmacist. For example, there are experts who call for the use of medicines to be more effective, safer, more efficient and more sustainable. Or for a completely different role when it comes to collaboration with prescribers.
The interest group FIP calls on for a transformation of the pharmacy profession over the next year globally, regionally and nationally. The developed 21 FIP Development Goals. The nr. 1 goal is to develop academic capacity.
In this current changing marketplace, it is not enough to be an excellent pharmacist, but more and more you also need to have advanced business knowledge and skills. “We are well trained to supply medical products to our patients, but we lack the education to run our pharmacists as highly functioning businesses.“
Pharmacists’ practices in Europe have been quite conservative and are not well equipped to face all the challenges. These challenges force the pharmacists to get out of our comfort zone and respond. But how?